Adelaide: Britain with better weather

It’s all very well deciding that you want to move to Australia, but once you've made that initial decision, how do you choose what part of the country you want to move to? The launch of a new campaign that showcases South Australia as a fantastic destination for UK residents who are considering a move Down Under might help to make your decision a bit easier.

The campaign came about after research was conducted by the Academy for British and Irish Studies at the University of Huddersfield. They surveyed 250 British families in South Australia and more than 1000 families in UK about what they love and hate about their countries, and the results found that six out of 10 people have had enough of British life and want to start a new life Down Under.

Adelaide was found to be the top city because of it’s resemblance to the Britain of the past – although with much nicer weather – and the fact that it seems like the ideal place to bring up a family.

Report author and Professor of Modern British History Paul Ward said the respondents of the survey craved community spirit, family values, work-life balance and British traditions, and South Australia ticked every one of the boxes.

“They want their children to grow up in a country with a stronger sense of community than they believe exists in the UK,” he said.

Nearly two-thirds of expat Britons in South Australia said Adelaide had a strong community spirit where people still had time to look our for one another, while only 39% of Brits said the same about their home towns.

The results will come as no surprise to anyone who lives in South Australia. For a state capital, Adelaide feels small, but is uncrowded and attractive, priding itself on its culture, fine food, relaxed lifestyle and diverse selection of festivals. There are also several great beaches in the suburbs, and a lively nightlife culture. 

For a list of current opportunities in Australia, head over to the Acorn Global website for more.